Gerbner found that the effect of television on its viewers is not unidirectional, that the use of the term cultivation for television's contribution to conception of social reality (does not) necessarily imply a one-way, monolithic process. Television’s impact on its viewers problems arise abundantly in almost every situation, and solutions are even more scarce to find one great solution to a pressing problem of contemporary society is difficult, yet not impossible americans are plagued by the influences of television day in and day out. The influence of the media on the psychosocial development of children is profound thus, it is important for physicians to discuss with parents their child’s exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the internet.
Its influence expanded rapidly during the 1960s, when advances in tv technology allowed viewers to experience major political events, such as debates and nominating conventions, live as they happened. The impact of television viewing in influencing adolescents sexual behaviour viewers come to cultivate or adopt attitudes and expectations about the world that coincides with this portrait in this regard, 22 television influence on adolescents sexual behaviour. 92 the relationship between television and culture previous next broadcasters have often demonstrated their power to influence viewers, either consciously through slanted political commentary, or subtly, by portraying controversial relationships (such as single parenthood, same-sex marriages, or interracial couplings) as socially.
Does watching sex on television influence teens’ sexual activity by rebecca l collins, marc n elliott, sandra h berry, david e kanouse, conventional wisdom holds that the messages young viewers absorb from television promote sexual activity in this group yet, despite the prevalence of this view, there has been little empirical study.
Television, as well as influencing its viewers, evoked an imitative response from other competing media as they struggle to keep pace and retain viewer- or readership  according to a study published in 2008, conducted by john robinson and steven martin from the university of maryland , people who are not satisfied with their lives spend 30% more time watching tv than satisfied people do.
Television constitutes an important medium widely used to disseminate information to its viewers it has the unique feature of combining audio and visual technology and serves multiple purposes of entertainment, information, and education. Influence of heavy and low television watching on study to find and compare the study habits of heavy and low television viewers, and 3 to find and compare the study habits of heavy and low television viewer’s on the basis of gender hypotheses 1.
10 source for information on television's impact on american society and culture: its influence expanded rapidly during the 1960s, when advances in tv technology allowed viewers to experience major political events, such as debates and nominating conventions, live as they happened television's impact on american society and culture.