Innovative marketing in the news panini’s fifa world cup digital sticker album more popular than ever coca-cola, fifa and panini again give fans the opportunity to collect their favorite players and teams both physically and digitally the coca-cola company (nyse: ko). Coca-cola ppt on horizontal market expansion - download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online. Project last mile leverages coca-cola ’s logistic, supply chain, distribution and marketing expertise to help african governments ensure communities have better access to life-sustaining and life-enhancing medicines.
The coca-cola company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands the company and bottling partners are dedicated to the 2020 vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people. Coca-cola tells us that the move is not about cutting marketing investment (on the contrary, it plans to increase investment in the coca-cola trademark in great britain, for example), but there will no doubt be savings in areas where there are now crossovers.
Summer training presentationon: “horizontal expansion of coca cola in lucknow ” by-md sohrab khansyed mohd faisalsupervisor:chitresh tiwari contents company profile introduction of coca-cola company introduction to the project benefits of horizontal expansion objectives of study research methodology data analysis findings conclusion recommendations limitation suggestions company profile. A detail study on coca cola india marketing project including swot analysis, bcg matrix, introduction, competition and related material in indian market.
In microeconomics and strategic management, the term horizontal expansion describes a type of ownership and control it is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets horizontal expansion in marketing is much more common than vertical expansion is in production. A research paper on “scope for horizontal expansion for coca-cola in upcountry region” dbbagul, phd “director”‚ rjspm, institute of computer and management research, alandi‚ pune abstract this researchis scope for horizontal expansion for coca cola in upcountry region.
While coca cola has made an initial 40 percent equity investment in chi ltd, it intends to increase its ownership to 100 percent within the next three years, subject to regulatory approval with this investment coca cola is well poised to expand its regional footprint in africa as well as its product portfolio.