Strategic initiatives case study: best buy’s “renew blue” turnaround posted on january 24, 2013 by greg githens this is article is part of a series describing the turnaround efforts at best buy (bby), focusing on the role of its renew blue initiative.
But, best buy has been a completely different story, thanks to the company’s turnaround strategy, renew blue best buy’s return on equity, which is a widely used indicator of a company’s profitability, stood at a negative 8% at the end of 2011. Best buy's app we created an online gift guide and used mobile advertising, app sponsorship, and sms to support what are some best practices for retailers entering the mobile commerce space keep customers needs and their mobile behavior at the forefront of any strategy.
To improve its financial position, the company launched a strategic plan it called “renew blue” the plan called for strengthening relationships with vendors, revamping stores, increasing same-store sales, eliminating unnecessary costs, and ramping up best buy’s online business.
Best buy ceo sees 'growth opportunities' ahead, wall street isn't buying it making it easier for customers to find out what plan they should buy, making it more efficient to get the phone.
Best buy's 3 priorities to renew blue by jamie grill-goodman - 03/01/2016 best buy is entering the next phase of its so far sucessful renew blue strategy and ceo hubert joly has outlined the strategy's three priorities for fiscal 2017.